POPULAR UGLY CHRISTMAS SWEATER COLLECTIONS
Where do these hideous sweaters come from?
My Ugly Christmas Sweater supplies the world with vintage, up-cycled and brand new Christmas sweaters.
My Ugly Christmas Sweater®, Inc. is a leading supplier of festive holiday sweaters that customers enjoy worldwide. We offer customers a vast selection of tacky sweaters in collections including brand new mens and womens sweater, retro 80s embroidered items, and embellished over-the-top sweaters (some that even have lights!). Our 2014 collections include a Patriotic Snowman, Sledding Cat and Funny Reindeer sweaters that come in sizes all the way through mens XXL. Our products are frequently purchased as holiday funny gifts for family, friends, or co-workers. Our sweaters are featured in the 2012 book "Rock Your Ugly Christmas Sweater", available from all major bookstores.
My Ugly Christmas Sweater - an Entrepreneurial Journey
What's trending? In 2008, My Ugly Christmas Sweater®, Inc. founder Anne Marie Blackman had been a stay-at-home mom for 15 years, and with her children heading to college was looking for a new focus. She began crafting up-cycled ‘ugly’ Christmas sweaters after researching search trends on the internet, looking for a product to sell during the holiday season.
The 'Ugly Christmas Sweater Party' phenomenon was in its infancy stage in 2008, and Anne Marie positioned herself as the 'Queen of Ugly Christmas Sweaters', producing the most interesting and uniquely embellished sweaters on the market.
It all started on eBay
Anne Marie tested the market for her over-the-top sweaters on eBay and found them to be instant sellouts. She created the www.MyUglyChristmasSweater.com website to drive traffic to her eBay store. My Ugly Christmas Sweater, Inc. was incorporated in 2010 (My Ugly Christmas Sweater®), and in 2010 twice their products had eBay’s ‘top shared’ items on Facebook.
A thriving eCommerce website is born
With 75% of her eBay traffic coming from her own website, she left eBay in 2011, and redesigned the My Ugly Christmas Sweater website to showcase her unique products and sell directly to her customers. The My Ugly Christmas Sweater, Inc. website received tremendous online traffic during the 2013 holiday season, with over 1,600,000 visitors who enjoyed over 8,200,000 million page views. The over-the-top sweater and dress collections are wildly sought after.
Branding and the media
Company founder Anne Marie Blackman received extensive press coverage with growing interest in both the My Ugly Christmas Sweater products as well as the entrepreneurial story behind the business. She has appeared on The Today Show, Fox & Friends, Good Morning America, CNN Headline News and The World News. Her products were featured on The Ellen Show and worn by numerous celebrities. Articles about Anne Marie and My Ugly Christmas Sweater® have appeared in The Wall Street Journal, The New York Times, The LA Times and hundreds of news articles worldwide.
My Ugly Christmas Sweater is adding brand new women's and men's Christmas sweaters to it's offerings in 2014 to meet the demand for unique sweaters for a growing market. In addition to the new sweater designs, the 2014 collections include thousands of the vintage and up-cycled Christmas sweaters that their repeat customers come back for year after year.
Rock Your Ugly Christmas Sweater - The book!