POPULAR UGLY CHRISTMAS SWEATER COLLECTIONS
Where do these hideous sweaters come from?
My Ugly Christmas Sweater is the place to go to find brand new Christmas sweaters.
My Ugly Christmas Sweater® is a resource in finding the perfect Christmas or Hanukkah sweater for the holiday season. Our site has partnered with some of the largest and most unique product suppliers in the industry. Our visitors are referred to sellers to find holiday sweaters for Men, Women and Children. We've also feature some amazing Christmas themed dresses that are both flattering and fun to wear.
We've been in the Christmas sweater business since the trend began in 2008, and we know where to find the best and most unique sweaters in the internet. Use our easy to use navigation (on the left) and browse the various collections of sweaters we've found just for you.
My Ugly Christmas Sweater - an Entrepreneurial Journey
What's trending? In 2008, My Ugly Christmas Sweater®, Inc. founder Anne Marie Blackman had been a stay-at-home mom for 15 years, and with her children heading to college was looking for a new focus. She began crafting up-cycled ‘ugly’ Christmas sweaters after researching search trends on the internet, looking for a product to sell during the holiday season.
The 'Ugly Christmas Sweater Party' phenomenon was in its infancy stage in 2008, and Anne Marie positioned herself as the 'Queen of Ugly Christmas Sweaters', producing the most interesting and uniquely embellished sweaters on the market.
It all started on eBay
Anne Marie tested the market for her over-the-top sweaters on eBay and found them to be instant sellouts. She created the www.MyUglyChristmasSweater.com website to drive traffic to her eBay store. My Ugly Christmas Sweater, Inc. was incorporated in 2010 (My Ugly Christmas Sweater®), and in 2010 twice their products had eBay’s ‘top shared’ items on Facebook.
A thriving eCommerce website is born
With 75% of her eBay traffic coming from her own website, she left eBay in 2011, and redesigned the My Ugly Christmas Sweater website to showcase her unique products and sell directly to her customers. The My Ugly Christmas Sweater, Inc. website received tremendous online traffic during the 2013 holiday season, with millions of visitors to the site. The over-the-top sweater and dress collections are wildly sought after.
Our sweaters are featured in the 2012 book "Rock Your Ugly Christmas Sweater", available from all major bookstores.
Branding and the media
Company founder Anne Marie Blackman received extensive press coverage with growing interest in both the My Ugly Christmas Sweater products as well as the entrepreneurial story behind the business. She has appeared on The Today Show, Fox & Friends, Good Morning America, CNN Headline News and The World News. Her products were featured on The Ellen Show and worn by numerous celebrities. Articles about Anne Marie and My Ugly Christmas Sweater® have appeared in The Wall Street Journal, The New York Times, The LA Times and hundreds of news articles worldwide.
Rock Your Ugly Christmas Sweater - The book!